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The NCLA Black Cherry Lip Scrub in Purple color is a must-have for any lip scrub enthusiast. Laura's video review highlights the enticing scent and delicious taste of this product. She admires the vibrant color and wishes it could double as a lip color. The scrub is exfoliating, leaving her lips feeling soft and smooth. While Laura mentions making a mess, the amazing scent makes up for it. Overall, this lip scrub is a delightful treat for the lips, offering a refreshing exfoliation experience.