Bubble Skincare

Burt's Bees

COSRX

Covergirl

e.l.f. Cosmetics

Honest Beauty

I DEW CARE

innisfree

Olaplex

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

Pat McGrath Labs

Pixi

SOME BY MI

The Ordinary

Too Faced

Yes To

Meghan  Dombrowski

Summer Lenahan

adell hall

Kristina Meyer

Bianca Currier

sydnie b

Anna Petek

Alondra M.✨

Keys Soulcare

e.l.f. Skin

GRACE LEE

Lena Heck

Kenzie Anna

Laurissa Allen

Carissa Mammone

Natalie Sutherland

Raquey Strange

Jordan Reif

Sasha MUA

Joy E

Jess XO

Desi Beauty Obsessed

Zayna Badr

Jessica Shoop

Video Review of #PACIFICA Bronzing Sunscreen Coconut Glow SPF 30 by Summer Lenahan

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