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e.l.f. Cosmetics

Honest Beauty

I DEW CARE

innisfree

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Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

Pat McGrath Labs

Pixi

SOME BY MI

The Ordinary

Too Faced

Yes To

Madi Farnell

Adriana Isabel

Anastasia Ashley

Anna Ostapenko

Cassie Marie

Nikki CL

Nisha Sullivan

Christina Russo

Emily Contreras

Myah Gassmann

Lena Heck

Kristina ZS

Beauty Lover

Elizabeth  Barbarick

Lindsey Cambre

molly lou

Yasmin Miller

Carla  Rivera

Alexandra Vasquez

Raquey Strange

Judy Martancik

Sarah Anne Furrow

Desi Beauty Obsessed

Jessica Chaska

Paola Aravena-ward

Jackline Colon

Video Review of #PACIFICA Coconut Milk & Oils Deodorant Wipes by Anna Ostapenko

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