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innisfree

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

SOME BY MI

The Ordinary

TONYMOLY

Yes To

Kate Schmid

Katherine Ramirez

annabelle violet

Genesis Scott

Audgellyca Ashmarah

Abi Godfrey

Amanda Durant

Abello B

Alexie Mandarino

Allie Zapata

Alicia Pi

Amanda

April Knight

Amy Powell

Ana Columbie

Anayansi Penuelas quinonez

Angelia Robbins

Angela Bourret

Anita Woods

Anna Cruz

Annette Battles

Ashlee Jones

Ava Witthar

Avery Thompson

🌺Maria Maria🌺

Sindia Bharwani

Amber Still

Blu Ossian

Marion Blanco

Brandi Baker

Brett Harris

brittney wilson

Laurie McKenna

Quin Sizemore

Sophia  Cash

Czarissa Moreno

Dia Karakantas

Jennifer Marks

Elizabeth Stoian

emma goodwin

Tammy Shorte

Miah Sims

Faith Blackshear

Ruby Spears

Gina DiPalo

Kathleen Elliott

Gloria A

Gina Nino

Mariah M.

Hea Lowell

Heather M💜

heather ciampi

Hope Allen

Tehya Lemon

Janyka Goheen

Jenna Dreyfus

Jenny El-Kadi

Jessica Bernardo

Jessica  R.

Julia Witman

kadence cantrell

Kar Kara

Kathryn Bowden

Louvonne Kline

Kitt Yong

Ky  Styles

Anna Luna

Layla Cortez

Leticia Ribeiro

Alexis Brooke

Marie  Arsenault

Elizabeth  Barbarick

Macie Satterfield

Dona Quintanilla

MakeupBy Lovee_

Nicole Milliner

Makeup Fiend

Marylin Nuzzo

Maya Williams

Faith Montgomery

Andrea Menendez

Melissa Barnett

Mimi Fuller

Miyu Sakurai

Mosjae Denai

Rebeca  Gonzalez

Chloe Gearhart

Afina  Brooks

Natalie Stack

Katie  Ray

Lucy Bernal

Maria Mazzella

Olive and Brown

Paige Ivy

Paloma Ramos

Penny Poole

Zakeeva Robinson

Phoebe Craig

Christina Wings

Marisa Vaiaoga

Samantha Ann

Hazel_lin 83

Santia Ramos

Sarah Thier

Sarah McClanahan

Holden Natural

Tiffany

Stefanie Cox

Robin Ferguson

Staci  Hoover

Laura Tarwacki

Stephanie  Janis

stylishwitht

Mary Marie

Corinne Brown

Tiffany Golden

Lucienne Vibert

Stephanie Renee Presswood

Nancy Aguirre

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