Alleyoop

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e.l.f. Cosmetics

essence

Honest Beauty

innisfree

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

Smashbox

SOME BY MI

The Ordinary

Too Faced

Yes To

Eve Lewis

Adri Law

Alyssa Myra

Amber Nicole

Ashli Auguillard

Andrea Herrera

Myah Gassmann

UGC Kati

jasmine poblano

Kelly Dietrich

Lo Lo🌙

Lauri and Penelope

Lauren Roddie

Madison Applegate

Jessica Meade

Samantha Ann

Sheri Simonelli

Stuart  Brazell

Jessica Blum

Lily Salgado

Dishti Dave

Tiffany McKissack

Theresa Shorter

Isabella Perkins

Video Review of #PACIFICA Dreamlit Glow Undereye Brightener by Dishti Dave

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