Bubble Skincare

Burt's Bees

COSRX

Covergirl

e.l.f. Cosmetics

Honest Beauty

I DEW CARE

innisfree

Olaplex

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

Pat McGrath Labs

Pixi

SOME BY MI

The Ordinary

Too Faced

Yes To

Selena Graham

Alice Lockhart

angie  gorton

Angel Cinti

Jen Rinaldi

Katie H

Bianca Currier

Cristina F

Dagi

Desiree Reyes

Sarah C

Jessica  Burko

Josefine Mim

Kayla Jade

Kee Stingel

Ky  Styles

Mikara OC

Madison Cooper

Pretti Whitty

Ruth Rumack

Jaquel Johnson

Jennifer Mahler

Verónica Isoleé

vic wilform

Video Review of #PACIFICA Glow Baby Eye Bright Cream by Alice Lockhart

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