ColourPop

e.l.f. Cosmetics

Kim Chi Chic Beauty

Milk Makeup

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

The Ordinary

Too Faced

Tower 28 Beauty

Hi, I want to show you this air conditioner from Pacifica, it came to me from Flip, it is very rich, this is pineapple, and if you would like to buy it, it has a very good price, I recommend it.

I am demonstrating the Pineapple Curls curl defining condition. So what you want to do is just, you want to start with your hair pre-wet, just mix it in there, massage it, fluff it up with your hands. I like to do that. All right, and squeeze some more product in my hand. So I'm still going to use that to work it through. You get those little end hairs, you can also twist it. Curls are just so finicky for moisture. All right, I'm gonna blow dry it and I will be right back. All right, it is nice and dried. Oh, the curls are just so showing away. I recommend this Pineapple Curls curl defining condition.

This is the Pacifica Rosemary Purify Clarifying Shampoo. I love Pacificas bottles for their products, they look so cute. Rosemary strengthens strands, soothe a dry scalp and intensely hydrate hair. Mint adds a refreshing sensation and makes you feel so relaxed. Also helps wash dandruff and other scalp issues. This will help you remove buildup and will restart your scalp.

This is the Pacifica Rosemary Purify Clarifying Shampoo. This smells and feels minty fresh. Love the cooling feeling and it's gentle enough to use daily. We all have product buildup in our hair and this is great to detoxify that. Love me a clean scalp.

My hair is always oily and I realize I've actually been using really toxic brands. Pacifica rates excellent on my Yuca app and this $10, yes, $10 freaking dollar shampoo helps get the surface junk off while leaving my scalp feeling invigorated and actually clean. And the fresh mint scent brightens my day.

Video Review of #PACIFICA Pineapple Curl Defining Conditioner by Jaifee Olba

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