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e.l.f. Cosmetics

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innisfree

ITEM Beauty

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

Pixi

SOME BY MI

The Ordinary

Tower 28 Beauty

Yes To

Zarina  Goudett

Ali Fahed

Kambria Hall

Argentina Delgado

Chloe Goode

Ina leondre

Dr Nina Nattiv 🦷

Gabi Sager

Karely Ramirez

Katherine Sanchez

Ky  Styles

Lorenita Rodriguez

Massiel Alejandra

Melina Weiss

Michelle Bennett

Jolene Pillay

Piper Lane

Cynthia P

Alanis  Lemus

Stephanie Mendoza

stopitjon 🎬

Yasaira Solares

Video Review of #PACIFICA Pineapple Swirl Curl Defining Cream by Piper Lane

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