Avene

Burt's Bees

Clean Skin Club

COSRX

Covergirl

Honest Beauty

innisfree

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

SOME BY MI

The Ordinary

TONYMOLY

Yes To

Brittany Bee

Elizabeth Brinkerhoff

Shelley Perry

Elda Yemane

Chloe Marlean

Jacquelyn S

Amanda MacDougall

Adriana Mendes

Alex Krasnigor

Alejandra Solorzano

Alice Lockhart

Allison Harmon

Kristina Meyer

Amanda Martin

April Knight

Amy Zamiatowski

Amy Naramore

Ana Columbie

Andrea Sorto

Angelis Rivera

Angie  Beane

💗Anita G💗💋💋💋

Annette Battles

Ann Lutz

Ashley Berquist

Aurelia von Tress

Brynna Hebert

Cass .

Cecy Hernandez-Bravo

Christina P

Courtney Hart

Makeupfresh

Misti Tanner

Diamond Rodriguez

Dina Z

Lisa Randolph

Dyuti Dave

Emma Dehmlow

Emily G

Anna Petek

Fay Sandoval

Lindsay Hamburg

Gina DiPalo

Kathleen Elliott

Lane Ross

Hailey Johnson

Hannah Montalvo

Heather M💜

Heidi Lynn

Holly Lopez

Jacquelyn Petrova

Maria Dreiling

Jolie JeRue

Jovanni F

Jessica  R.

Karen Maribi Soto

Nancy Kares

Kathleen Cliver

Kristina ⭒

Laurissa Allen

lilian brown

Elizabeth  Barbarick

Laura Krech

Angela Forsythe

Starlene  Cervantes

Mimi Fuller

Wendy Minteh

Maria Dickson

Melanie Pecorino

Liz Mills

Natalie Demetrio

Maria Mazzella

Deb Canode

Payton Moore

Grethnie Westbrooks

irina surimiyava

Isabella Marin

Reagan Asay

Lindsay  Smith

Rosa Diaz

Samantha Ann

Cassandra  Engelmann

Sarah Thier

Tusha Croff

Sheri Daniels-wood

Ashley Marie

Lou Mejia

Susan Howe

Amitis Tajallaei

Tegan Halter

Trinh Phạm

Ekaterina Semerich

Lucienne Vibert

WLDKAT Skin

Tina MarieThe golden goddess

Julie Jewels

Zoei Bean

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