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e.l.f. Cosmetics

essence

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innisfree

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Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

Pixi

SOME BY MI

The Ordinary

Too Faced

Yes To

Alondra Shields

Anna Ostapenko

Ariana Weldon

Aubrey Tabor

Sindia Bharwani

Robyn Jamison

Bo Mani

Cher Lin

Denise Lorenzi

Heather Fairchild

Emily Green

Victoria Faylene

Jacquelyn Petrova

Jasmine Rickard

Jill Pineda

Keerthi Muniswamy

Kenzie Anna

Lela Pulido 

Rona Gehring

Michele Chung

Rebeca  G.:

Olivia Zoltak

Charees Miller

Sarah Anne Kauffman

Stephanie Kellerman

Summer A.

Wendy Kitterle

Video Review of #PACIFICA Reusable Masks Smile Line by Anna Ostapenko

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