Burt's Bees

COSRX

Covergirl

e.l.f. Cosmetics

essence

Honest Beauty

innisfree

KAJA

Olaplex

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

Pixi

SOME BY MI

The Ordinary

Too Faced

Yes To

sydnee neal

Rachael Miller

Sierra Gant

Alejandra Arevalo

Stella .

Annie Miller

Ashli Auguillard

Carmen Taylor

Crystal  Lowden

Logan Einertson

hailey allen

Hannah Johnston

Jasmine Teixeira

Jasmine Rickard

Joyce Mathison

Kirsten Ladeau-Leighton

Madison Hillier

Lulu Kehlani

Melissa Holguin

Maryjane Wise

Lisa Sallin (IG @notyourtypical_ginger)

Grethnie Westbrooks

lexi Miller

Megan Howard

Video Review of #PACIFICA Rosemary Apple Cider Scalp Detox Tonic by Lulu Kehlani

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