Alleyoop

Burt's Bees

ColourPop

COSRX

Covergirl

e.l.f. Cosmetics

essence

Honest Beauty

innisfree

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

Smashbox

SOME BY MI

The Ordinary

Too Faced

Yes To

Selena Graham

Alexa Smith

Ana Perla

Jo Anastasia Olivier

Angela Renee

sydnie b

Nicole Counts

Charlene Wurtzburger

Shannon Grant

Myah Gassmann

Heidi Lynn

Karina Marquez

Jenelle Demoiselle

Jess Tuli

Laura Powers

Mailei Derby

Mackenzi Martin

liz campos

Joy E

Sam miller

Stephanie Judith

Tamara Jackson-Morris

Tamera Pettigrew

Wendy Kitterle

Video Review of #PACIFICA Sea & C Glow Bronzing Body Oil SPF 20 by Mailei Derby

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