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Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

SOME BY MI

The Ordinary

TONYMOLY

Yes To

Terry Womack

Audgellyca Ashmarah

Alexia Lilly Beauty

أليسيا Pi

Andrea Stauff

Yayri  cedeño 

Angie  Beane

💗Anita G💗💋💋💋

Alisa West

Avery Thompson

Alanis  Lemus

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Kambria Hall

Beauty Sample Hoarder | kristen

Teresa Fullingim

Bree Ryan

Claudia O.

Liv Chanel

Cecy Hernandez-Bravo

Christina P

Colleen Higginbotham

Glade Williams

Crystal  Lowden

Melissa Pretko

Daisy Guzman

Darmis M

Diamond Rodriguez

Denise Otero

Dubraska Rangel

Andrea Garcia

Faraz Shiran

Jessika Raczka

Ashley Faulkner

Fotoun Burke

Gina DiPalo

Giselle Cañas

Mariah M.

Lane Ross

Heather M💜

Holly Lopez

Erin Forsyth

Jackie McClellan

Janni Meza

Jessica S.

Jennifer Marie Kempa

J͜͡E͜͡N͜͡ Z͜͡

Jermany  Coney

Jessica Schank Snow

Jess Schikore

Jessica  R.

Juliama Lima

Janci M

Karla Guerra

Katie Cefalu

Kayleen Krafft

Kelly Leann

Kenzie Tate

Kristian Guzman

Kristina ⭒

Katerine Demeiz

L. B.

Elizabeth  Barbarick

Loretta Hernandez-Gaskamp

Kira Curtis

Lorren  Magruder

Madelin Salias

Jillian Bratcher

Melissa yvette chavez

MakeupBy Lovee_

Yorgely Mendoza

Margot Motyczka

Maria  Diaz De La Paz

Mariangelica  Diaz

Amore verses be

melony blankenship

Mia Pimental

Molly Rice

Monica Perez

Nao Silva

Nathalia Del Valle Alva Bolivar

Nazy Farnoosh

Nicolle Rodriguez

Lisa Sallin (IG @notyourtypical_ginger)

Maria Mazzella

Olive and Brown

Cinthia Luna L

ryan k

Rehnaz Ali

Keikilani Rudolph

Hazel_lin 83

Cassandra  Engelmann

Sarah Thier

Sarah Pesto

Sasha

Nathalia alva

Ashley Marie

Symone Williams

Fernanda Martinez

Staci Depel

Tanli Ramos

Gretchen Star K

Tiffany Rodríguez

Monserrat L

Mayra Velaz

Verónica  Padrón

Ysa Farias

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