Avene

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Covergirl

Honest Beauty

innisfree

Meebak

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

SOME BY MI

The Ordinary

TONYMOLY

Yes To

Cayden  Smith

Xana Oosthuizen

Yasmin  Aca

Agape Green

Alexa Alonso

Alia Schrader

Aliyonah Morgan

Alicia Pi

Amanda Lee Perrone

Amanda Martin

Angie Azar

Anisah Ullah

Annette Battles

Annie Liu

Annie Miller

ariyah a

Barbara S

Avery Jackson

Winndee Wonderland

Bizzy Elizabith Kiser

Brailee Mills

Paige Larson

Nikki CL

Celeste Nicole

Liv Chanel

Christina P

Cidney Cardoza

Alexis Dacuyan

Melissa Pretko

Sam DeMoss

Dina Z

Emily Duffey

Erin kiebler

Fay Sandoval

Christina  Sanders

fi {3

Faith Elizabeth

Gabriela Valenzuela

Gina DiPalo

Gina Nino

Hannah Harrison

Heather M💜

Jennifer Paludi

Jasiah Ford

Jessica S.

Jess Tuli

Ja’myrah  Jones

Joyce Mathison

Jessica  Robles

Julia Witman

Nancy Kares

Kate Frost

Katie Inscore

Kayla Abbazia

Kenzie Anna

Kristina Garcia

Theresa  Lane

Karen Aparcana

Laurissa Allen

Lindsey Martin

maisie elaine

Krystal M Acosta

Martha Ramirez

Marci Cantor

Maria Peñaranda

Melissa Cushman

Miranda  Heavener

Maria Maltese Gould

Maria Mazzella

Payton Smith

Grethnie Westbrooks

Charees Miller

Alaina Martinez

Raquel Mcdonald

Rasa Kubilaite

Rebeca Valdes

Judy Martancik

Sarah Thier

Sasha MUA

Shamarra Pace

Shaya Nadaf

Sheri Daniels-wood

Simi Violet

Staci Depel

Tayler Stegall

Linda a Rains

Jessica Blum

Vanessa Pagãn

Dishti Dave

Thania  Lagunas

Taylor Knox

Tori Nishino

Tracy Cruz

vic wilform

Lucienne Vibert

Wendolyn Davis

whosthatgirlxo

Elise Wichmann

Cristian Malley

Carrington Chipman

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