Burt's Bees

ColourPop

COSRX

Covergirl

e.l.f. Cosmetics

essence

Florence by Mills

Honest Beauty

innisfree

JLo Beauty

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

Pat McGrath Labs

SOME BY MI

The Ordinary

Tower 28 Beauty

Yes To

Eve Lewis

Nadia E

Jen Rinaldi

Jessica  Garcia

bethy 1479

Brittany Noon

Chloee Sherman

Makeupfresh

Dyuti Dave

Betsy K

Heather Worthington

Heather Fairchild

Jill Pineda

Kun Hu

Lauri and Penelope

MakeupBy Lovee_

Bobbie Turner

Mika LaRay

Olivia Hill

Lillian Sanchez

Jessica Blum

Yessica Chinea

Video Review of #PACIFICA Vegan Silk Rice Water Leave in Milk by Brittany Noon

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