ColourPop

e.l.f. Cosmetics

ITEM Beauty

Kim Chi Chic Beauty

LAMEL

Milk Makeup

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

The Ordinary

It's like a wake up beautiful, but it's 1am. We're supposed to be going to sleep, but we're gonna try to wake up beautiful at 1am cause we need to wake up. We got stuff to do. And I've been putting it on and I really like it. It is supposed to de-puff and calm. It's a calm bomb, get it? It's a calm bomb. It really says that, calm bomb. It's very moisturizing. I can see why a lot of people are gonna love this little stick. Yeah, and you keep wanting to put it on. I can hear the people saying, stop putting it on. But it is very moisturizing. It's a little sticky, which I like cause I can feel it. It's gonna dry, it's drying up. That's why I keep putting it on. But this is a win. Go girls, win.

This is the Wake Up Beautiful Anywhere Depuff Balm. Infused with mushrooms, hyaluronic acid, and quinoa to target puffiness, dry skin, and fine lines. The quinoa, which is loaded with antioxidants, also helps with collagen production. Glide this balm underneath your eyes, gently tap in, and reveal radiant, beautiful, youthful under-eye skin. The stick-to-skin design makes it fuss-free and perfect to pop in your gym bag.

And I don't drink but you make me want to kill a hay And I don't smoke but you make me crave a cigarette It's like all my bad habits are waking up But the worst of them all was loving you You're the one

Video Review of #PACIFICA Wake Up Beautiful Anywhere De-Puff Balm by Emily Trudeau

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