Anastasia Beverly Hills

ColourPop

e.l.f. Cosmetics

Kim Chi Chic Beauty

Milk Makeup

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

Pixi

The Ordinary

Too Faced

I'm using the Pacifica sunscreen and I am really impressed. It comes with the SPF 55 and has the cleanest ingredients ever. This is my skin after 5 minutes with the product. Look at this glow!

This super goop sunscreen serum has been my go-to for at least a year because I need an SPF that is a serum I love this sunscreen, but my one issue with it is that it takes a while to set into the skin So i'm very interested to see how this one sinks in the super goop is an spf 40 and the pacifica is an spf 55 Okay, I like that it doesn't have a white cast There is there is a scent okay, I can already tell that this is setting and so much quicker than the super goop It's been a few minutes. It's sunk into my skin Very nicely. There's no white cast. I feel like I could comfortably put on makeup right now. My face feels so Moisturized and happy right now and not sticky at all The scent and the locking mechanism at the top does make me a little nervous But overall I do like this product especially for days that I don't have a half hour to wait for my sunscreen to set in My skin for me to do my makeup

What's up, flip? Madison here with a very honest review about this guy right here, this Pacifica C&C Sheer Serum. I was so excited about this. I have a lot of products from Pacifica that I absolutely adore. And there are pros and cons to this. Pros are gonna be the consistency. I mean, it feels so good. It just blends in great. It does a really good job underneath makeup too. And definitely has like that SPF in it that you want. But I have this new app where I can scan skincare and makeup products and it tells me how healthy and safe it is for you. And what do you know? This unfortunately has an ingredient that's considered hazardous and can actually cause you to develop an allergy to the sun, which is the exact thing you're trying to avoid with an SPF product. So unfortunately for me, because of that hazardous ingredient, it's not gonna be a win in my book.

Video Review of #PACIFICA Wake Up Beautiful Overnight Cream by Talia Sadé

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