Hourglass

I'M MEME

ITEM Beauty

Jason Wu Beauty

LYS Beauty

Patrick Ta

Makeup that’s as cute on your vanity as it is on you. Delightfully pretty. Just because. 

We believe great makeup with a boring presentation is just insulting. Who wants to drink champagne served in a plastic to-go cup? Yeah, we’re looking at you—popular cosmetics in *decidedly unfancy* packaging. We’re here for that maximalist magic. Rich pigmentation. Bottles, palettes, and tubes cute enough to make you squeal. Bold, memorable makeup looks. A dash of nostalgia. A pinch of vintage. And a whole lot of aesthetic appeal. 

When we designed our products, we had a vintage twist in mind. They don’t make things with as much detail as they used to. (Though we’ll skip the scary vintage ingredients.) But the bottles? The vanities? The tubes? What a mood. It’s high time we bring that glamour and playfulness back to our everyday routine. Enjoy the experience, all of it. Wearing the makeup. Putting it on. Seeing that gorgeous bottle on your vanity.

Live your contradictions. Love them. Transform your routines into something magical.. And may the wings of your eyeliner always be even.

Pretty Vulgar

Real Techniques

Saie

Lady Baby

Barbara Thompson

Alaina Martinez

malana evancho

Katie  Zaremba

Celeste M

Jojo Louise

Joscelinne  Calvillo

Raquelynn Flores

Jennifer Lowery

Kayla Delyne❤️‍🔥

Katie Inversin

Gabrielle Gyamerah

Mariah Dolbow

Briana Tiedeman

Pretty Eyes Good Vibes

Shana  Olsen

Sarah Redfearn

Simi Violet

Linda a Rains

Jessica Blum

Amber Wilson

Jessica Shoop

Video Review of #PRETTY VULGAR The Ink Gel Eyeliner by Jessica Blum

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