Founded in 1908 by Ludovico Martelli, Proraso has been innovating the highest-quality professional products in the shaving world for generations, and has evolved to become a staple of Italian culture and a hallmark of quality and authenticity. The Proraso laboratories create products that stand the test of time, defy passing trends and become classics. From the first Pre-Shave cream in 1948, to now, the Martelli family principles hold true: to create professional, quality products that deliver a pleasurable and impeccable experience, in the barbershop and at home.

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