What it is?
A deeply hydrating, frizz-fighting shampoo infused with creatine, shea butter, hemisqualane and bond building tech for smoother, more defined, and stronger hair and added shine.
Key Benefits
- Start With A Solid Understanding - If your hair strands are dry, uneven, and unruly with flyaways sticking out from your hair’s body, you have a frizzy hair personality. With frizzy hair, every strand is unique and, if embraced, frizz can add a fun and playful element to your hair personality. Frizzy hair can lack shine because the hair structure isn’t entirely smooth. Frizz can be genetic or caused by damage to the hair shaft. Humidity makes frizz worse because the outermost layer of frizzy hair is lifted, allowing moisture to pass through the gaps which makes the hair swell and frizz up. Frizz also has its beautiful sides in that it adds volume and texture to your hair.
- Build A Strong Base - Our pro-biome triolein gets tresses on track by effectively cleaning your scalp to avoid buildup and follicle clogging, while moisturizing your skin to avoid irritation, itchiness, and flakes. Every strand benefits—thriving from root to tip.
- Create Unbreakable Bonds - By making contact directly, you activate bond repair technology deep in your hair fiber, which results in smoother, shinier hair. Strengthens the internal hair structure up to 3 x compared to untreated hair.
- Boost Your Hair's Unique Qualities - This shampoo was specifically developed for curly hair with clinically proven anti-frizz and deep moisture actives such as strengthening creatine, frizz-fighting and color-boosting hemisqualane, moisture-rich shea butter. Activated directly on your scalp and your hair with 5x the concentration of ingredients compared to luxury liquid shampoos - all with clean and planet-friendly ingredients and zero plastic and microplastics.
- The result are deeply nourished, shinier and healthier-looking hair, more defined and smoother curls, longer lasting color, and reduced frizz.
- Gentle cleanse with deep hydration
- Anti frizz smoothing and bond repair
- Improves hair texture and curl definition
- Hair and color protection
- Enhances the scalp biome
- Clean and naturally derived
Highlighted Ingredients
- Bond builder - Clinically proven bond building technology. Strengthens the internal hair structure up to 3 x compared to untreated hair. Repairs damaged hair fibers and reduces breakage. Protects hair during chemical treatments. Helps hair color last longer.
- Triolein - Nurtures a healthy scalp and hair biome. Helps keep the scalp hydrated and reduce water loss. Clinically proven to increase hair’s shine and luster, improve smoothness and significantly reduce frizz.
- Creatine - increases cross-linking between hair keratin fibers, reduces hair breakage and rebuilds the inner hair structure while protecting against heat stress.
- Hemisqualane - 29% frizz reduction, 30% reduction of wet combing energy; enhances color longevity, hair elasticity, and improves thermal protection.
- Shea Butter - boosts hair moisture levels and shine while softening and protecting the hair shaft and keeping color vibrant.
What else you need to know
- Free of sulfates, soap, silicones, synthetic fragrances, phthalates, DEA, artificial dyes, formaldehydes, phthalates, and parabens. Vegan, gluten-free, plastic-free and free of microplastics, cruelty-free. 100% recyclable no-plastic packaging. Color-safe, pH optimized, and safe for use on chemically treated hair.
- Includes shampoo bar bag made from organic, unbleached cotton.
