What it is?
A soothing scalp shampoo that helps with flakes, dry scalp and itches while repairing hair bonds and boosting softness and shine. Powered by Brazilian Joazeiro extract, proven to achieve 86% reduction of dandruff and 83% reduction of itchiness after 4 washes. Reduction similar to Zinc Pyrithione (the active used by mass dandruff shampoos and banned in Europe), but acting faster, lasting longer, and a safer, proven alternative.
Key Benefits
- Start With A Solid Understanding - Flakes are often signs of a common scalp condition that frequently coincides with itchiness. They are commonly caused by an excess of the lipophilic yeast Malassezia in the scalp biome and can be aggravated by intrinsic factors such as hormonal imbalances or stress or extrinsic factors such cold and dry air or irritating hair care products. On a bad hair day, you experience flakes on your scalp and hair with often greasy roots. On a good hair day, your scalp feels fresh and clean and your hair is smooth, shiny and bouncy.
- Build A Strong Base - Our pro-biome triolein gets tresses on track by effectively cleaning your scalp to avoid buildup and follicle clogging, while moisturizing your skin to avoid irritation, itchiness, and flakes. Every strand benefits—thriving from root to tip.
- Create Unbreakable Bonds - By making contact directly, you activate bond repair technology deep in your hair fiber, which results in smoother, shinier hair. Strengthens the internal hair structure up to 3 x compared to untreated hair.
- Boost Your Hair's Unique Qualities - This shampoo was specifically developed for itchy scalp or flakes, with clinically proven actives such as Brazilian Joazeiro extract, tea tree oil, and rosemary oil. Activated directly on your scalp and your hair with 5x the concentration of ingredients compared to luxury liquid shampoos - all with clean and planet-friendly ingredients and zero plastic and microplastics.
- Calming + restoring for dry scalps, itches, and flakes
- Helps reduce appearance of flakes and itches
- Strengthens hair by repairing bonds
- Leaves hair feeling clean, soft, smooth and bouncy
- Clean and naturally derived
Highlighted Ingredients
- Bond builder - Clinically proven bond building technology. Strengthens the internal hair structure up to 3 x compared to untreated hair. Repairs damaged hair fibers and reduces breakage. Protects hair during chemical treatments. Helps hair color last longer.
- Triolein - Nurtures a healthy scalp and hair biome. Helps keep the scalp hydrated and reduce water loss. Clinically proven to increase hair’s shine and luster, improve smoothness and significantly reduce frizz.
- Brazilian Joaxeiro Extract - Clinically proven to reduce flakes and itches by over 50% after 2 washes and over 80% after 4 washes.
- Tea Tree and Rosemary Oil - help soothe the scalp and control flakes.
What else you need to know
- Free of sulfates, soap, silicones, synthetic fragrances, phthalates, DEA, artificial dyes, formaldehydes, phthalates, and parabens. Vegan, gluten-free, plastic-free and free of microplastics, cruelty-free. 100% recyclable no-plastic packaging. Color-safe, pH optimized, and safe for use on chemically treated hair.
- Includes shampoo bar bag made from organic, unbleached cotton.
