OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

Nadege  Tadjere

Aleana Hang

Naven Twins

angel mcneil

Ashlyn Rasnick-Pope

Dominique B

Christy McWhirter

Grace Beth

Jessica Loaisiga

Kathleen Cliver

LINA GULYY

Marisol  Gutierrez

Sarai Torres

greyson anderson

Rachael Schaeffer

Raquel Jasso

Rebecca Monteforte

Claudia Serrano

Sheri Simonelli

Teona Mango

Trisha Patel

Amanda Weisberger

Brooke Martin

Video Review of #TOO FACED Born This Way Natural Finish Foundation by angel mcneil

Similar Products

Oh My Clear Face Foundation

LAMEL

4-in-1 Pressed Mineral Makeup SPF15

PUR

Born This Way Natural Finish Foundation

Too Faced

Foundation Brush

LYS Beauty

Loves You Back 3IN1 Powder Foundation

The Good Mineral

Sublime Perfection Foundation

Pat McGrath Labs

Pointed Foundation Brush

e.l.f. Cosmetics

Camo Powder Foundation

e.l.f. Cosmetics

Born This Way Matte 24 Hour Foundation

Too Faced

Cool AF Lava Water Foundation

Pretty Vulgar

Other reviews

Too Faced