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Born This Way Matte 24 Hour Foundation

Too Faced Born This Way Matte 24 Hour Foundation

Born This Way Matte 24 Hour Foundation #Too Faced
Color: Spiced rum

Name: Too Faced Born This Way Matte 24 Hour Foundation: Spiced rum 1 oz
Brand: Too Faced
Price: 46 USD
Availability: InStock
Rating: 5 (1 reviews)

$46.00

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Product Information

About the product

What it is?

This oil-free, 24-hour matte foundation masterfully diffuses the line between makeup and skin. Our true matte formula stays completely color true while covering imperfections to reveal the all-day, shine-free look of naturally flawless skin. Lightweight wear and coverage so undetectable, they'll think you were Born This Way. • Your "life-proof" foundation that controls oil and keeps you looking flawless for a full 24 hours.

Key Benefits

• Born This Way Matte is available in 35 flawless shades, one for every skin tone. • Feel confident in this oil-free, waterproof, life-proof formula. • Like the entire Born This Way Collection, NEW Born This Way Matte is infused with skin-loving Hyaluronic Acid, Alpine Rose, and Coconut Water.

What else you need to know

Inspired by "1 woke up like this" perfection, Too Faced Co-Founder and Chief Creative Officer Jerrod Blandino set out on a mission to create a foundation so undetectable, you can go ahead and lie with beautifully natural coverage that will have everyone thinking you were Born This Way!

Ingredients

Water\Aqua\Eau, Cyclopentasiloxane, Trimethylsiloxysilicate, Methyl Trimethicone, Butylene Glycol, PEG/PPG-18/18 Dimethicone, Magnesium Sulfate, Polyglyceryl-3 Diisostearate, Tribehenin, Phenyl Trimethicone, Silica, Sodium Hyaluronate, Tocopheryl Acetate, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Rhododendron Ferrugineum Extract, Glycerin, Lecithin, Dimethicone, Methicone, Disodium Phosphate, Xanthan Gum, Propylene Carbonate, Disteardimonium Hectorite, Cellulose Gum, Laureth-7, Polymethylsilsesquioxane, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dehydroacetate, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)

How to use

• Using the Mr. Perfect Foundation Brush, a sponge, or fingers, blend from the center of the face moving outward and down. Repeat for more coverage. • To achieve a flawless full coverage matte finish, apply using the Mr. Perfect Foundation Brush or a loose powder brush starting from the center of the face working outward and down. • Buff in a downward circular motion for smooth, even coverage. For areas of extreme discoloration, stipple foundation on for additional coverage.

Customer Reviews

Tiana Nicole

1306 views

Verified Buyer

02/01/2022

The Born This Way Matte 24 Hour Foundation in the shade Spiced Rum by Too Faced is an oil-free, oil-controlling, waterproof, and transfer-resistant foundation. According to Tiana's video review, the foundation provides full coverage and is particularly effective in concealing hyperpigmentation. Tiana demonstrates the foundation's ability to cover problem areas, such as her forehead, with just one pump. The foundation has a warm undertone, which Tiana mentions is suitable for her over-highlighted complexion. She also notes that the foundation is transfer-proof, which she considers a significant benefit. Overall, based on Tiana's review, the Born This Way Matte 24 Hour Foundation in Spiced Rum appears to be a high-coverage, long-wearing foundation with excellent concealing properties.

About Too Faced

OUR STORY There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear. With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day. ABOUT THE FOUNDERS Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998. Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Founded in: 1998

Origin: United States

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