OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

This is the cocoa bold cream lipstick by Too Faced. It's in the color Chocolate lava. I have a very warm undertone So it has a hint of orange in it on my complexion as you could see it's very pigmented It's so creamy. It just glides on my lip so Smoothly, I will say though. I do not like the scent if you're sensitive to scents I do suggest that you go in store and smell it first. I'm a blue based red type of girl or a deep red But I will wear it, but I'll tweak it with my lip liner I blot it out with a piece of tissue and this is how it looks This is what I'm talking about by the end of the day your lipstick will still look great by the time you eat Drink kiss your partner Whatever It wears down nicely we love a good lipstick

Hi everyone, today we're reviewing the Too Faced Cocoa Bold Empower Cream Lipstick in the shade Milkshake. How beautiful is this lipstick? I love the little heart-shaped tip on it. I think it is so cute. I also love the bronze packaging, but this lipstick, not only does it smell like chocolate, which is amazing, it glides on like a dream. It feels so moisturizing. It has a magnetic cap so it's not going to come off and get lipstick all over your purse. I just feel like they looked at every detail and I just love the shade and this lipstick.

Have a lipstick from Too Faced. It is from their Coco Bold line and it is gorgeous. This one is in the color Milkshake and you guys, this packaging, can we just give a round of applause for the packaging and it's magnetic. I literally almost don't want to use this because it is so freaking pretty and can you see the imprint of their logo? So freaking cute. I mean I'm going to because I've been dying to try it but here we go. Oh my gosh that is so pretty. Okay that's blended a little bit more but this is so creamy and glossy and you guys it like smells like chocolate. Love.

I have this new lipstick from Too Faced called Milkshake that I am really excited to try. It's like really pretty to go with this lip pencil. So I love the little engraving. It's so cute. But I love Too Faced products. So let's go ahead and... Oh my god, perfect. Mm-hmm. I love it. Smells nice too. Kind of smells like chocolate. Oh, I love this color. I love it.

The packaging first off is stunning. It's like this copper color and check this out magnetic. I got shade triple fudge. So pretty first off it smells incredible, but this is like such a cool applicator. Do you see how it's in the shape of a heart? So it says to line your lips with the tip of the heart. So we're going to do that. Ooh, it's so pigmented. Mm-hmm. Okay, gorgeous. This is like not even applying it all the way. This is just lining them. Pretty. If I wanted a bolder look, I'm going to try to actually fill it in. Gorgeous.

Trying out the Too Faced Triple Fudge lipstick that I got. It looks darker than it did in the picture. Smells good. Tastes good. Very dark. Pretty though. Triple Fudge.

I just mixed and matched to make the most beautiful lip color I've probably ever had. Both of them are Too Faced. I started with the Cocoa Bold in Triple Fudge. I actually padded that off with a tissue just a little bit and then put the Too Faced lip injection on top. I am obsessed.

Video Review of #TOO FACED Cocoa Bold Lipstick by Gina

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