Frizz Block Smoothing Spray creates an impenetrable veil of humidity-blocking, frizz-stopping, moisture-locking mist that protects strands for 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays.
For best results, use Virtue® Smooth Shampoo and Conditioner. Towel dry hair. Divide into sections. Shake product well and spray liberally and evenly throughout each section. Blow-dry hair. Heat is required to activate product benefits.
What sets this product apart is its ability to lock in moisture and create a heat-protecting veil that shields hair from frizz and humidity. Liz, who doesn't deal with humidity but is a night sweater, appreciates how the spray prevents her from waking up with frizzy hair after a night of sweating.
FROM HEALING WOUNDED WARRIORS TO HEALING HAIR
Dr. Luke Burnett, a retired US Army Colonel, leads a regenerative medicine lab in Winston-Salem that works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. By chance, they found it can also repair hair.
There have been many moments of happenstance (and quite a bit of luck) on our journey to creating Virtue. The first was when an intern at the lab was bold enough to ask, “Would this protein work on hair?” Turns out, after some testing, it did. In fact, the results it produced in hair were nothing short of amazing.
We set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.