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The reviewer, Sam, introduces the ColourPop Pretty Fresh Concealer in Light 45w color in their video review. They mention that they haven't tried it before and express difficulty in choosing the right shade online. Despite the initial concern about the shade being a little dark, Sam finds the concealer smooth and creamy. They blend it in and note that it conceals the blue in the inner corner of their eye. Although it's not their perfect shade, Sam acknowledges that if it matched their skin tone, it would likely be a good product. They appreciate the affordable price and the overall quality of ColourPop products. Sam plans to see how the concealer lasts throughout the day. In conclusion, Sam leaves a positive impression of the ColourPop Pretty Fresh Concealer, highlighting its effectiveness and affordability.