Free returns. All. The. Time. Learn More
About goop
Founded in 2008, goop is a modern luxury lifestyle brand that curates the ultimate in beauty, wellness, style, food, and travel. Started with a homespun weekly newsletter, goop has evolved into a content driven platform that provides an unbiased and curious approach for the modern-day consumer. goop approaches beauty and wellness from inside and out, using the very best high-performance, active ingredients and clean, nontoxic formulas for powerful, clinically proven results and healthy, glowing skin. “I love this way of taking care of my skin,” says founder and CEO Gwyneth Paltrow. “We really believe in the inside-out approach to beauty.”
Most Popular
Our Picks
Rankings
Categories
Flip Perks
Real Reviews
No bots, no fakes. Watch authentic, detailed video reviews and tutorials from people like you.
Free Same-Day Shipping
Quick same-day shipping & easy returns with a prepaid label – no questions asked.
Your Favorite Brands
Stock up on essentials & discover new brands, all in the same place.
Premium Rewards
Flip shoppers can earn rewards of up to 30% off just by watching reviews, or sharing your own!
Don’t Have Flip Yet?
70k+ 5-Star Reviews