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The Liquid Lipstick in Bff color by Honest Beauty is highly recommended by Sarah in her video review. She was drawn to this product due to its impressive four and a half star rating on Target and Ulta. Sarah was delighted with the beautiful shade and found the applicator to be a standout feature. She even shared a tip on how to create a lip liner effect by flipping the applicator. Sarah praised the lipstick for its natural look and comfortable feel once it dried. She emphasized that it didn't feel heavy on the lips like other liquid lipsticks. Overall, Sarah's review highlights the positive aspects of the Honest Beauty Liquid Lipstick, making it an appealing choice for those seeking a comfortable and natural-looking lip color.