ITEM Beauty Air Hug Concealer Color: Shade 300 - light medium with warm olive undertones

Bethany had a positive experience with the ITEM Beauty Air Hug Concealer in Shade 300. She wore it all day, even during a workout, and it still looked great. The formula provided medium to full coverage and effectively covered up redness and hyperpigmentation. Bethany did mention that she wasn't a fan of the deformed doe foot applicator and that the shade wasn't a perfect match for her. However, she made it work by blending it with other foundations. Overall, Bethany had no major complaints and found the concealer to be buildable and non-cakey. The ITEM Beauty Air Hug Concealer in Shade 300 is a reliable option for those looking for long-lasting coverage and a natural finish.

Effy, in her video review, introduces the Air Hug Concealer in Shade 300 by ITEM Beauty as a product that can help achieve flawless skin like Addison Rae. Despite the shade being a little dark for Effy's current skin tone, she appreciates the packaging and the generous amount of product provided. The concealer's finish, according to Effy, gives a beautiful glow and offers full coverage without needing a lot of product. Overall, Effy suggests giving this concealer a try.

Jaquel recently tried the Air Hug Concealer in Shade 300 by ITEM Beauty and shared her thoughts in a video review. She found that this concealer, although lighter than the shade she originally picked up, worked well as a brightener. The super full coverage formula meant that she only needed a tiny amount, making the product last longer. Jaquel appreciated that the concealer didn't dry up quickly, giving her plenty of time to work with it. Overall, she was impressed with the Air Hug Concealer, stating that it lived up to its claims and she is a big fan.