This is the Kim Chi Chic liquid lipstick in the shade To The Gods. It is a versatile pinky purple that complements various skin tones. The formula dries down to a stunning transfer-proof matte finish, although it can feel slightly dry on the lips. To combat this, Alice suggests adding a gloss on top for added moisture. Overall, Alice believes that the MATTELY POPPIN LIQUID LIPSTICK in to the Gawds color by Kim Chi Chic Beauty is a great product with its long-lasting and pigmented formula. However, it may require some additional hydration for those with dry lips.