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The Lock It Liquid Foundation in L44 cool color by KVD Beauty, as discussed by Macie in their video review, offers impressive coverage and a wide range of shades to choose from. Macie highlights its matte finish, making it suitable for those who prefer a non-shiny look. The foundation is praised for its quality, earning a perfect score of 10 out of 10. While the transcription does not mention any drawbacks, it is important to note that individual experiences may vary. Overall, the Lock It Liquid Foundation is a great option for those seeking a full coverage foundation with a matte finish.