Burt's Bees

COSRX

Covergirl

e.l.f. Cosmetics

Honest Beauty

Iconic London

innisfree

KAJA

Olaplex

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

Pixi

SOME BY MI

The Ordinary

Too Faced

Yes To

Sarah Kang

Yasmin  Aca

Adri Law

ailyn montero

Ashley Berquist

Bailey King

Germanyyy Ramos

Maria tapia

Lena Heck

Janessa Stegall

Jessica S.

Wanda Lei

Kun Hu

Madison Applegate

Marisa Durand

molly lou

Paige Nickerson

Ella Corrine

Grethnie Westbrooks

Reanna Rab

Robyn Herchelroath

Judy Martancik

Samantha Jo

Shakila I

Tamera Pettigrew

Ellie Kosorok

Video Review of #PACIFICA Clarifying Scalp Massager by Madison Applegate

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