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The Cheeky Stamp Blush in Coy color by KAJA is a cute and unique blush that features a heart-shaped stamp applicator. In the video review, Izzy demonstrates how the blush is applied by stamping it onto the skin and then blending it in. They mention that the blush shows up on their skin, but not as much as they would prefer. However, they do appreciate how it enhances their under eyes. Overall, the Cheeky Stamp Blush is praised for its adorable design and ability to create a flattering look. Potential drawbacks include the limited color payoff and the need for additional blending.