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The Beach Please Luminous Tinted Balm in Happy hour - sun-kissed rosy nude color by Tower 28 Beauty is a versatile product that can be used on both the cheeks and lips. According to Ashley's video review, the balm is easy to apply and blend, providing a subtle and buildable color. Ashley particularly enjoyed using it on her cheeks, finding it to be long-lasting and easy to blend with just her finger. However, she mentioned that she preferred using it as a cheek balm rather than on her lips. Overall, the Tower 28 Luminous Tinted Balm seems to be a great option for those looking for a natural and effortless sun-kissed glow on their cheeks.