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The Cherry Matte Mattifying Primer by Pacifica is highly recommended by Liv Chanel in their video review. Liv, who has oily combination skin, praises the primer for its ability to immediately control oil and mattify the skin. The product has a runny consistency and is cruelty-free and 100% vegan, making it suitable for those who prioritize ethical beauty products. Liv mentions that the primer effectively removes grease from the face, even after several hours of wear. Overall, Liv is impressed with the primer and plans to repurchase it. They encourage viewers to add it to their cart, emphasizing its effectiveness in controlling oil and providing a smooth base for makeup application.