The Brightening Eye Serum by Skyn Iceland, as discussed by D in their video review, offers an immediate cooling effect upon application. It feels refreshing under the eyes and a little goes a long way, making it a cost-effective choice. D also mentions that it works well as a primer, making it versatile for use with other eye creams, face creams, or makeup. Although D hasn't noticed significant brightening effects yet, they express their intention to continue using the product. Overall, the Brightening Eye Serum by Skyn Iceland seems to provide a pleasant experience with its cooling effect and versatility as a primer.