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The ShineOn Milky Lip Jelly in Coconut by Tower 28 Beauty is a must-have for those with dry lips during the winter season. Emily, the reviewer, mentions that her lips become dry and she can't wear her regular lipsticks. However, she found this gloss to be a great alternative. The semi-sheer, milky rosy pink color is described as a pretty pinky nudie shade that adds a touch of color without being overpowering. Emily loves that it's not sticky and stays on her lips without smearing. Overall, she highly recommends this gloss from Tower 28 Beauty for its moisturizing formula and beautiful color.