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The ShineOn Milky Lip Jelly in Coconut by Tower 28 Beauty is a highly popular and viral lip gloss shade, as mentioned by Katelyn in her video review. She praises the lightweight formula, which she considers one of her favorites, as it is sheer and buildable. Katelyn particularly loves the milky rosy pink color of Coconut, finding it suitable for everyday wear and complementing her green eyeshadow. She highlights the product's ability to build on the lips and recommends trying out the other amazing colors available. Overall, the ShineOn Milky Lip Jelly in Coconut offers a lightweight, sheer, and buildable formula in a beautiful rosy pink shade, making it a desirable lip gloss option.