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The ShineOn Milky Lip Jelly in Semi-sheer, milky chocolate color by Tower 28 Beauty was reviewed by Alex in their video review. Alex mentioned that they enjoy brown neutral tones for their lips and found the shade Almond to be a pretty color. They applied a quick coat and noted that it was lighter than expected but still appealing. Overall, the product seems to have a semi-sheer finish and provides a subtle, milky chocolate color. The key benefits of this lip jelly are its attractive shade and lightweight formula. However, the potential drawback mentioned is that it may not be as dark as some users might prefer.