About Syren Fragrances
In the late 1980s, a father opened up a small 600-square-foot perfume store in downtown Los Angeles. He poured all his energy into building the foundation of what he hoped would become a successful business. His wife shouldered the responsibility of taking care of their three young children, despite her husband's long and arduous work hours. Little did they know that their tireless efforts would lay the groundwork for a thriving family business that would grow beyond their expectations. The store expanded into a successful wholesale operation and was primed for even bigger things.