A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.
It’s weightless, easy to blend, and has a skin-like natural finish that doesn’t cling to dry patches. Swipe all over to help even skin tone and smooth the look of texture without silicones. Designed for sensitive skin, this non-irritating formula is fragrance-free, alcohol-free, and won’t clog pores.
Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend. Pro Tip: Select one shade lighter than your skin tone to brighten.
Overall, the Swipe Serum Concealer seems to be a game-changer, providing both coverage and skincare benefits. Its ability to glide smoothly onto the skin and its impressive coverage make it a standout product. The inclusion of lavender undertones adds a unique touch. Sophia's positive reaction suggests that this concealer is worth trying for anyone looking for a versatile and effective product.
Tower 28 Beauty is named after a lifeguard tower in Santa Monica
Tower 28 is the place where two iconic LA worlds come together. It sits at the crossroads of the Santa Monica pier and gritty Venice Beach. A meeting place for locals, Tower 28 symbolizes everything we believe in - community, healthy fun, and clean living.
At Tower 28 Beauty, we like our beauty products the way we like our beaches: clean, full of sunshine, and for everyone.
Hi! I'm Amy
I've had sensitive skin my entire adult life. Sensitive skin can take so many forms, but for me it means eczema. After 15+ years working as a beauty executive, I was frustrated that my sensitive, problem skin meant I was limited to serious brands that felt clinical (like someone in a lab coat was selling to me!)
If you have sensitive skin, you've heard the terms: hypo-allergenic, fragrance-free, dermatologist-tested. It's a start but that doesn't mean the product is good for you! At Tower 28, we know that what goes on your skin also goes in your bloodstream. We also know that beauty doesn't have to be so serious, which is why our products are non-toxic, free of sensitizing irritants, full of calming, nourishing ingredients, plus a healthy dose of FUN. Not to mention vegan + cruelty-free. Proving #ItsOkayToBeSensitive.