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The DPQ Gloss Plus is a must-try conditioning treatment and semi-permanent hair color. Ellen, in her video review, raves about its ability to boost shine and enhance color. She advises wearing gloves to avoid staining your hands, especially if you choose a darker shade like Auburn. The application process is simple - just apply to damp hair, let it sit for 3 to 20 minutes (Ellen recommends the full 20), and rinse it out. The results are impressive, with Ellen's hair looking fabulous and feeling incredibly soft. The Gloss+ Auburn effectively highlights the auburn and red tones, leaving a stunning finish. Overall, this product is a winner, delivering noticeable results and a salon-like experience.