The Ride or Die Lip Balm in the shade Tough Cookie by e.l.f. Cosmetics is a must-have according to Madison's video review. Madison raves about the perfect color and pigmentation of this lip balm, which also contains jojoba oil and vegan collagen for added benefits. The glossy finish leaves her lips looking amazing, and she receives many compliments when wearing it. Madison declares this lip balm as her new favorite, always keeping it in her bag. Overall, the Ride or Die Lip Balm in Tough Cookie is a highly recommended product that delivers on its promises of color, pigmentation, and hydration.