Elevate your foundation to unprecedented performance with this state-of-the-art primer that extends the wear of foundation for a perfect complexion that lasts. With a texture unlike any other, this primer not only creates a smooth, even canvas for makeup, but also conceals redness, minimizes the appearance of pores, fine lines and wrinkles, and provides broad spectrum SPF 15 protection, all in a supremely airy, silky, cloud-like texture. Winner of the InStyle Best Beauty Buy award for Best Primer: 2014, 2015 & 2016.
• Multipurpose primer goes beyond traditional formulations, concealing redness (even rosacea) to even skin tone, while minimizing the look of visible pores, fine lines and imperfections.
• Creates a smooth, even surface so that foundation effortlessly glides on and stays on for all day makeup wear.
• First of its kind primer, with an airy, silky cloud-like texture, layers onto skin without added weight or a greasy after feel
• Delivers broad spectrum SPF 15 sun protection with mineral-derived sunscreens, Titanium and Zinc Oxide.
• Appropriate for all skin types, even sensitive, blemish-prone skin.
• Repels water so makeup looks freshly applied all day long.
The perfect complexion starts with Veil Mineral Primer. As the first step in your makeup routine, it creates the ideal canvas for your makeup to effortlessly slide on and stay on for all-day wear. The silky, weightless texture smooths and evens out the skin for perfect application and wear every time. It’s the one product that will elevate your foundation to unprecedented performance. 1. Apply ½ to 1 pump of Veil Mineral Primer to clean, moisturized skin prior to concealer, foundation and powder application. 2. Works with any cream, liquid and powder foundation.
The Veil Mineral Primer by Hourglass is a smoothing and perfecting primer that Sarah uses for special occasions. She mentions that it is important to have well-moisturized skin before applying this primer, as it can be slightly drying. Sarah also notes that the primer may not work well on deeper skin tones due to its white cast, which is a result of its SPF 15. Overall, the Veil Mineral Primer provides a smooth base for makeup application and helps to perfect the skin's appearance. However, it may not be suitable for those with deeper skin tones and may require extra moisturization.
The Veil Mineral Primer by Hourglass has been a staple in Wendy's makeup routine for over 13 years. She mentions that it is available on the Flip app at a discounted price. Wendy highlights the longevity of the product, mentioning that even after the pump runs out, there is still product left in the bottle that can be scraped out. She praises the primer for its ability to make makeup waterproof, flawless, and smooth, giving a filtered effect. Overall, Wendy highly recommends the Veil Mineral Primer, stating that it is worth trying and that users will love the results. No potential drawbacks are mentioned in the transcription.
Savannah provides a personal review of the Veil Mineral Primer by Hourglass in her video review. She mentions that she used this product in her teenage years and recently decided to try it again to address her current pore issues. Savannah is impressed with the primer's performance, noting that it feels lightweight and silky on the skin. She compares it to her previous pore primer, which she found thick and ineffective. Overall, Savannah is pleased with the Veil Mineral Primer and recommends it for its ability to create a smooth base for makeup application.
Kenzy's video review of the Veil Mineral Primer by Hourglass highlights its effectiveness and luxurious texture. Kenzy mentions that the primer feels incredibly soft, like velvet, and holds makeup in place all day. This long-lasting performance impresses Kenzy, who expresses their love for the product and recommends others to try it. The review does not mention any drawbacks or potential issues with the primer. Overall, based on Kenzy's positive experience, the Veil Mineral Primer by Hourglass appears to be a high-quality cosmetic product that provides a smooth and long-lasting base for makeup application.
In her video review, Wendy tries out the Hourglass Veil Mineral Primer for the first time. She mentions that she has always wanted to try it but never got the chance. Wendy admires the beautiful bottle and appreciates the smooth and silky texture of the primer. She also notes that it has a light scent, which she prefers. Wendy is curious to see how well it blends with her foundation and if it will stay in place without rubbing off. Although she typically avoids SPF primers, she is willing to give this one a try. Overall, Wendy is impressed with the primer's feel and is excited to see how it performs.
Sarah tried out the Veil Mineral Primer by Hourglass and had mixed thoughts about it. She found that the primer comes out very white and requires a lot of effort to blend out, which may be challenging for deeper skin tones. However, she did mention that it eventually blended out on her fair skin. The primer provided an airbrushed and blurred effect on her skin, but it also caused her dewy foundation to set down more than usual, making it potentially unsuitable for those with dry skin. Despite these drawbacks, Sarah expressed her excitement to continue trying the product, as she generally likes Hourglass products.
The Veil Mineral Primer by Hourglass is a favorite among reviewers, including Grace. This oil-free primer is perfect for those with oily skin and offers the added benefit of SPF 15. Grace loves how easy it is to use and how it leaves her makeup looking flawless all day long. She highly recommends this primer for its long-lasting effects and ability to create a flawless makeup look. Overall, the Veil Mineral Primer by Hourglass is a must-have for anyone looking to achieve a flawless complexion and protect their skin from the sun.
Anja, in her video review of the Veil Mineral Primer by Hourglass, shares her positive experience with the product. She mentions that her skin is shiny, has large pores, and is acne-prone. However, after using this primer, she noticed a significant improvement in her skin's appearance. Anja praises the primer for being one of the best options for her skin type, as it allows her to wear foundation without becoming shiny within 30 minutes. She demonstrates the difference by applying a small amount of the primer before makeup, and the shine disappears. Overall, Anja highly recommends the Veil Mineral Primer for its ability to control shine and create a smooth base for makeup application.
Hourglass, the cruelty-free beauty brand, is known for its innovation and commitment to reinventing luxury cosmetics. The complexion, color, and skincare are crafted to be undetectably transformative while effortless to apply. Paradigm products feature cutting-edge formulas with active ingredients and covetable packaging that elevate expectations of how a product should look, feel, and perform.
We believe beauty and integrity should be synonymous, which is why we are as uncompromising with our products’ performance as we are with our commitment to animals.
Since its launch in 2004, Hourglass has been a cruelty-free brand that has stood against animal testing. As part of our mission, we donate 1% of annual profits from hourglasscosmetics.com to our partner, the Nonhuman Rights Project, a U.S. organization that works to secure fundamental rights for animals. Additionally, 5% of annual profits from all Unlocked ™ products sold globally are donated to support the organization’s efforts.
We will continue working towards change because we believe in seeing eye to eye with animals. Like us, they are living beings that experience love and happiness; pain and fear. We will stay true to our mission until they are protected in the beauty industry and beyond.
"With the Eye to Eye campaign, we wanted to capture the humanity in the animal’s eyes."
- Carisa Janes, Hourglass founder & CEO
JOURNEY TO VEGAN
Our compassion for animals has always been at the heart of Hourglass, and in 2017, we began to re-examine what it meant to be truly cruelty-free. We decided that in order for us to move forward with integrity, we had to push not only for ingredients that haven't been tested on animals but also for ingredients that aren’t derived from them.
While the majority of our collection was already vegan, we committed ourselves to replace a few animal byproducts in select formulations, pledging to become 100% vegan by 2020. Leveraging our passion for innovation and ingredient technology, we got to work on creating cutting-edge vegan replacements.
By December 2020, we successfully reformulated our remaining products to be fully vegan and are celebrating this milestone with the launch of Confession™ Red 0. Our biggest innovation to date, Red 0 is a 100% vegan red lipstick formulated with our patent-pending replacement for carmine—the industry’s standard red pigment produced from crushed female insects. Red 0 symbolizes our commitment to animal welfare and marks a new chapter in our ongoing commitment to cruelty-free beauty.