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The Illamasqua Hydra Lip Tint in Picnic Plum color is highly praised by Kelly in their video review. They initially had some confusion about the colors but quickly fell in love with the product. Kelly highlights that the lip tint is hydrating, brings out the natural pigment in the lips, and leaves a shiny finish. They also mention that it smells amazing and has a soft texture. Kelly expresses their obsession with the product and states that it is something everyone needs. Overall, the Hydra Lip Tint by Illamasqua seems to be a fantastic cosmetic product, offering hydration, enhancing natural lip color, and providing a pleasant sensory experience.